In the digital age many wonder why send traditional mail when we have a plethora of digital resources at our fingertips? Direct mail marketing may feel outdated, but it outperforms all digital channels combined by nearly 600%[1] and nearly 77% of consumers state they sort through their physical mail as soon as it is received.[2]
Those stats alone should be convincing, but if not, read on:
When most of us think of the Millennial Generation, we picture digitally obsessed young adults who are glued to their screens. Most marketers would think the best way to advertise to this generation is via social media and digital inboxes. However, when it comes to marketing to Millennials, targeted marketing using printed postal mail is the way to go!
