Successful Direct Mail Marketing

April 1, 2021

The success or failure of a direct mail marketing campaign depends on several components. To start, if you are not sending the right message to the right people, you could be wasting your marketing dollars. You must have a fresh, well-targeted database of potential customers to match your ideal message in order for a mortgage marketing campaign to work.

The second component of an effective direct mail marketing campaign is Read more

Data Analytics & Mortgage Leads

March 11, 2021

The market is slowly but surely shifting. Now more than ever, mortgage professionals are realizing a need for highly targeted campaigns.

In an ever-advancing industry driven by innovation, the biggest differentiator between a successful direct mail campaign and an unsuccessful one is leveraging data to inform strategy. Read more

Burned through your referral base – now what?

January 12, 2021

The entire mortgage industry can agree – 2020 was one of the most successful years in history for those offering mortgage products and services.  Loan officers used the historic low rates to help their current clients refinance home mortgages, saving them money and in-turn earning referrals from happy customers. Now, however, with referral bases drying up and experts predicting rising rates in 2021, it’s time for mortgage companies to start thinking about how they will keep the momentum of 2020 going throughout this new year. Read more

Cold Calling Scripts – DON’T EVEN BOTHER!

December 4, 2020

Most mortgage professionals would rather do just about anything than cold call a mortgage lead list – frankly, we don’t blame them! With the abundance of marketing possibilities available these days & the mortgage industry booming, why would any successful mortgage professional spend time cold calling? Read more

The time to increase marketing efforts is NOW

July 17, 2020

For the first time since 1971, rates have dipped below 3%. The 30-year fixed-rate mortgage averaged 2.98% for the week ending July 16, down five basis points from the previous week, according to Freddie Mac. And the 15-year fixed-rate mortgage dropped three basis points to an average of 2.51%. Read more

Record Number of Homeowners Refinancing

July 2, 2020

Mortgage rates recently plummeted to another all-time low, convincing many to refinance their homes. These rock-bottom rates have caused the average close time to increase exponentially due to the massive influx in applications.  With many companies now exclusively working from home, getting ahold of applicants’ employers or HR departments has become a challenge. This delay in approval is giving Read more

Top 5 Tips for Direct Mail

April 16, 2020

We recently asked our top strategy and account managers, “What are the most important guidelines for success you give your clients when they are active in an inbound lead campaign?”.

Here are the 5 top tips from Camber’s expert team to keep your direct mail campaigns as successful as possible so you can focus on closing more loans than ever!

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How to Build Your Loan and Realtor Pipeline

February 28, 2020

When rates tick upwards, purchase business remains consistent. One of the easiest, most profitable ways to build your mortgage business is through direct mail marketing. Direct mail offers the opportunity to build your loan pipeline and your realtor referral base at the same time.

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Direct Mail Campaigns

February 7, 2020

Direct marketing has long been a successful tool in a marketer’s belt. In today’s technical world, many people may still wonder, “Why send direct mail when you have the advantage of online advertising, social media, and other avenues?” While these marketing strategies work for many industries, things tend to work differently in the mortgage industry. The benefits of adding a direct mail component to a company’s advertising budget can help take business to the next level.

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