Recent dramatic drops in marketing mail have created an opportunity for B2C marketers to provide top-tier offers to past, present and potential customers. With numerous events, schools and business’s canceled or closed, there is increasingly less mail being sent to consumers. Mortgage professionals may now send offers that won’t get lost in the usual stack of bills, advertisements and local coupons.
With COVID-19 it’s important NOW more than ever before to continue marketing and generating qualified leads. Mortgage companies and loan officers have the unique opportunity to help ease financial concerns for millions of Americans. People are turning to the equity in their homes now more than ever to help navigate their financial future in this time of uncertainty. Refinancing a mortgage not only locks in a low rate and helps save on the monthly payment, but even more importantly for many right now it provides the opportunity to tap into their equity and get much needed cash. This can offer homeowners tremendous financial relief amid great economic uncertainty. There are many things to remember as a loan officer.
We’ve recently seen unprecedented market volatility within the COVID-19 Mortgage Industry. All this while Mortgage Professionals watched the market bottom out, inflate, and bottom out again. People weren’t sure where they would be working from, let alone how to set pricing. Read more