What sets us apart from other Direct Mail Companies
We are a collective of experienced marketing, analytical, creative and print experts, but that means little without results.
Camber’s goal is aligned with your own – to generate the most profitable responses and maximize your return on investment.
As a direct mail client, you will have access to one of our master strategists. Each with more than 20 years of first hand financial marketing experience, our strategists can answer any question you have. So, whether you need guidance selecting the best campaign strategy, or you need ideas of how best to handle your inbound responses, Camber’s master strategists can share the all of the best practices they have learned throughout their career. Behind the scenes, a strategist works directly with your Account Manager to custom design your data and letter specifications to ensure you get the most optimal results from each campaign.
Through strategic analytics, Camber Marketing Group optimizes direct mail campaigns based on what is proven to be the most successful data and messaging blend for your loan officers throughout the campaign process. Camber’s team of Data Scientists take the guesswork out of optimizing your marketing capabilities through profitable, scalable, and analytically driven insights, so you can focus on what you do best – creating customer relationships and growing your book of business.
Each mail-piece is designed with a focus on funded loans and converted deals for other product segments. Response rate averages can be misleading. It’s not how many calls you receive – it’s how many loans you close. As a client, Camber implements inbound lead strategies for you that have been tested and refined for optimal performance. You won’t have to wonder if a particular letter will be effective. Instead, we will launch a proven, predictable strategy that has demonstrated its ability to outperform industry response and conversion rates. We have tested and optimized our campaigns so you can immediately achieve superior results by generating more leads that convert into more profitable loans.
Our entire production, quality control and printing operation is in-house, collocated with all the rest of the team who’s involved in ensuring every direct mail piece goes out with the quality and timeliness standards our clients deserve. While competitors may outsource components of every order, Camber has a cohesive team all under one roof. With production bring the last stop before your message lands in your customer hands, having an in-house quality control team ensures error proof direct mail campaigns!
Targeted lead generation, using direct mail as a platform, is the most powerful and responsive method of consumer solicitation for mortgage and financial products. While Camber Marketing Group primarily utilizes direct mail as a vehicle to deliver mortgage leads, it is just one element of an integrated system designed to maximize your profitability and ROI.
Camber’s team of lead generation and mortgage marketing experts will advise you and your loan officers on every aspect involved with your direct mail campaign – both before, during and after a campaign – offering inbound response training and services that will help maintain superior conversion rates even while market conditions fluctuate. Camber Marketing Group provides you with a dedicated lead generation expert who will manage your account and work with you throughout your mortgage marketing process.
Camber Marketing Group tracks and analyzes your direct mail campaigns giving superior insight into real-time market conditions. This empowers our direct mail marketing consultants to provide invaluable advice and feedback to ensure superior results with each and every direct mail campaign.
Camber Marketing Group’s Responder Profile software is a game changer for your business! Camber will provide you with our exclusive Responder Profile software so that you and your loan officers will have important prospect information readily available whenever you receive a lead. As you receive a prospects inbound lead call, you can enter a unique offer code, a responders last name, or use an alphabetical lookup to supplement in real-time more information about who is responding to your offer.
Pertinent information instills credibility and confidence in your company, increasing the likelihood of conversion from lead to customer. Camber’s Responder Profile software also incorporates a response tracking element so that you can keep a detailed record of who is responding to your campaign.
Improve you ROI and let our systems work for you so you can focus on doing what you do best – funding more loans and converting more deals!
The key to making a direct mail campaign effective and lucrative for mortgage companies is consistency. Companies who mail on a weekly and monthly basis yield the best results because of the residual activity that comes with direct mail.
By employing postal mail for consumer acquisition, an opportunity is created for responses to come in at different times: immediately upon receipt of the letter, the next day, the next week or even 3 months later. Because prospects respond to your offer when it’s most convenient for them, a consistent flow of manageable inbound lead opportunities are created for your LO’s. Many direct mail campaigns have been so effective in their messaging that they will continue to receive calls months later.
Staying readily available to answer your inbound lead calls is a crucial part of an active campaign. If a direct mail campaign fails, it’s typically due to the loan officer not picking up their phone as inbound leads roll in. Aside from a referral, a lead calling you directly ready to receive information about your offer is warmest lead possible. Pick up the phone when it rings, ask the right questions, be prepared to answer questions, follow up in a timely manner, and you WILL close more loans.
The reality is, not every service or product that a direct mail company offers is going to be the right fit for every recipient; but that’s okay if you have a well-trained team.
If a mortgage company’s team is not properly trained on how to answer an inbound lead call, there is a high probability your direct mail campaign will not succeed. Learning how to read people over the phone, asking the right questions, and operating as a consultant by offering solutions to help solve their mortgage concerns will expedite conversions over the course of a campaign. Having the right people ready to answer campaign calls makes all of the difference.
When leads are flowing in, a system needs to be in place to ensure that each lead is attended to and distributed correctly. A very easy way to lose track of leads from a direct mail campaign is lack of organization. A lot of calls for a small sales team will be exciting but overwhelming at the same time, without an organized tracking system, note-taking, and a follow-up plan, direct mail leads can go from hot-to-cold quickly.
Clear communication is a fundamental aspect of your direct mail campaign when speaking with responders and within your company. There needs to be constant communication from all those involved in an inbound lead campaign – from the decision maker who signed off on the campaign to all the loan officers picking up the phones. Circumstances happen throughout each day, planned and unplanned, that will cause a disruption of the sales cycle. Having consistent internal communication is crucial to maximizing every opportunity and make every day in your campaign cycle effective and profitable.
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