Timing is everything. Knowing who is in the market is powerful. Knowing when they’re in the market is a game-changer.
That’s where Camber’s inMarket Monitoring tool shines.
This proprietary tool gives mortgage lenders the ability to engage with new prospects the moment they’re actively researching or applying for mortgage products. Instead of casting a wide net and hoping for the best, you’re focusing your marketing spend on high-intent buyers, at exactly the right time.
inMarket Monitoring is Camber Marketing Group’s advanced consumer behavior tracking solution. It’s designed to detect when a potential borrower is showing real-time signs of mortgage activity—such as:
- Applying for a mortgage with a competitor.
- Requesting quotes online.
- Engaging with mortgage-related digital content.
- Comparing rates or terms.
- Triggering credit inquiries.
This isn’t cold outreach. These are warm, high-quality leads—people actively in the market for the mortgage products you provide.
Why Timing Matters More Than Ever
The mortgage landscape is more competitive than ever. And with borrowers shopping around, loyalty is no longer a given. If your brand isn’t the first to make contact, you could easily lose out.
With Camber’s trigger monitoring program, you don’t have to wait for new leads to find you. You’ll know when potential borrowers are taking steps toward financing, and you can reach out before a competitor closes the deal.
How Camber Helps You Act Fast—and Smart
Don’t worry – we’ve done all the homework already. Now, you get to reap the rewards. Camber’s trigger monitoring program offers tri-bureau monitoring unlike any other lead provider. We also help you get in front of trigger leads multiple times over a 30-day period from the trigger event.
Within hours of a mortgage inquiry, we not only alert you and provide trigger details, but we also immediately mail a priority retention letter on your behalf. And we don’t stop at just one point of contact. We offer a full remail strategy that targets each trigger four times over the course of a month with a total response rate of up to 20%.
- Day 1: You get notified of the trigger lead, and we mail each a 9×12 priority envelope mailing.
- Week 2: Double window envelope mailing.
- Week 3: A 9×12 oversized paperboard envelope mailing with special label.
- Week 4: Double window envelope mailing.
Camber’s monitoring of all three bureaus ensures up to a 40% higher capture of new mortgage inquiries.
Better Results, Lower Waste
This level of speed and precision is hard to replicate with digital-only campaigns. And with Camber’s variable data printing and segmentation strategies, your message doesn’t just land—it also resonates.
By focusing on buyers who are already showing intent, you:
- Reduce spend on cold leads.
- Improve ROI.
- Close more loans with less effort.
Plus, our inMarket Monitoring can be paired with other strategies, such as past client portfolio monitoring, to create a comprehensive marketing plan that covers all bases and keeps your pipeline full.
Make Every Touchpoint Count
Mortgage marketing doesn’t have to be a guessing game. With inMarket Monitoring, it’s targeted, timely, and effective. Camber puts real-time data to work—so you reach buyers exactly when it matters most.
Want to learn more about how to use inMarket Monitoring to strengthen your marketing strategy? Connect with our team today.
