Timing is everything. Identifying when a borrower actively seeks financing can mean the difference between closing a deal and losing out to an eager competitor.
Credit trigger leads are a tool that can provide this timely insight.
Understanding Credit Trigger Leads
Credit trigger leads are initiated when a consumer applies for a line of credit, like a mortgage loan. The application results in a hard inquiry into their credit report. Bureaus then sell these leads, allowing lenders to target individuals the moment they are considering a loan.
Camber Marketing Group’s Portfolio Monitoring: A Strategic Alternative
Who’s your ideal customer? Healthy loan-to-value ratio, high credit score, and low debt-to-income? Camber Marketing Group’s inMARKET monitoring program will alert you when customers meeting your criteria apply for a mortgage.
This proactive approach allows you to:
- Stay Engaged: Receive notifications within 24 hours of a credit inquiry, enabling timely follow-up.
- Boost Clientele: Our unique system sends a personalized acquisition letter on your behalf, allowing you to connect with customers first. Now you can offer competitive options before that ideal client commits elsewhere.
- Tri-Bureau Monitoring: Other monitoring sources use just one bureau, while the average consumer may inquire and post an inquiry with any one of the three credit bureaus. Camber monitors all three bureaus to ensure up a 40% higher capture of new mortgage inquiries and 100% capture of those seeking a new mortgage or HELOC solution.
- Additional Credit Filters: Camber can look at the entire credit profile picture of every individual inquiring or those who are showing a propensity to need a new mortgage based on factors like increased debt load, change in credit score or other credit attributes signaling that individual is a prime candidate for a cashout refinance or new loan product ahead of their credit inquiry. This puts you at a competitive advantage and first in line to speak with those in need of a mortgage solution to their financial situation.
- Enjoy Convenience: Within 24 hours of a credit inquiry, we’ll upload a prospect’s information to a secure server where you will be able to access it that same day.
- Improve Response Rates: Leveraging direct mail campaigns for retargeting can yield up to eight times the response rate of digital efforts, ensuring messages are seen and considered.
Why This Matters for You
Forging and maintaining strong lender-client relationships is the name of the game. Our portfolio monitoring and inMARKET monitoring help you safeguard your client base and keep your talents top of mind when they go seeking a new mortgage.
Credit trigger leads offer invaluable insight into borrower intent. Camber Marketing Group provides a refined approach that is at once targeted, scalable, and affordable. By staying informed and proactive, lenders can capitalize on buyer intent quickly and effectively.