The most efficient way to spend your marketing dollars is by using a targeted lead generation strategy. What strategies are you currently using to reach your ideal customer? – Internet leads? Live Transfers? Spray and pray? Cold calling? All of these strategies work, but which works best? The answer – NONE of them!
Targeted lead generation, using direct mail as a platform, is the most powerful and responsive method of consumer solicitation. Applying this lead generation strategy to your mortgage marketing efforts allows you to decide who your ideal prospects are by using specific data selects. Let’s say your ideal prospect has a credit score of 700, an open auto trade line, no bankruptcies or foreclosures, lives in a specific county and most importantly, has a recent mortgage inquiry on file. Targeted lead generation allows you to create your ideal prospect and then market directly to that prospect by delivering a personalized and tangible mail piece to their home. And with 77% of consumers reporting they open their physical mail as soon as it is received1, the odds of success are already in your favor!
When you’re targeting your ideal candidates, you’ll no longer be throwing away marketing dollars on unqualified prospects. Modeling and selective targeting helps you put the right offer in front of the right prospect at the right time.