The success or failure of a direct mail marketing campaign depends on several components. To start, if you are not sending the right message to the right people, you could be wasting your marketing dollars. You must have a fresh, well-targeted database of potential customers to match your ideal message in order for a mortgage marketing campaign to work.
The second component of an effective direct mail marketing campaign is using a message that has been tested many times on real consumers. Your message must be relevant, clear, and concise. Creating a targeted message can be tricky, but the ultimate goal is to make an intellectual and responsive connection with your potential customers. This responsive connection will compel them pick up the phone and call you. Inbound lead generation strategies, when paired with targeted prospecting, is the most intelligent ways to spend your marketing dollars.
When you entice your customers to call you, it ensure that you are speaking at a convenient time for your prospect, thus reducing the chance of frustration that often comes from an outbound sales call. This is the greatest benefit of an inbound lead campaign. No more awkward cold-calling or ineffective live transfers; no more internet leads that your competitors may or may not already be contacting.
An important benefit of successful direct mail marketing campaign, your prospects call you…
The last component and major advantage of launching a successful direct mail marketing campaign, compared to other avenues, is scalability. No other marketing channel can compare when it comes to an effectively scaled campaign. As your revenues grow, you can continue to scale your mail volume to match your business needs. This will allow you to target different data segments and different geographies as your business continues to grow.
Direct mail marketing is only as effective as YOU make it. Do it right or don’t do it at all!