We’ve recently seen unprecedented market volatility within the Mortgage Industry. All this while Mortgage Professionals watched the market bottom out, inflate, and bottom out again. People weren’t sure where they would be working from, let alone how to set pricing.
Now, on the heels of the Fed announcing unlimited purchases of mortgage-backed securities and treasuries, we’re seeing the entire industry settle into their office chairs (either at home or otherwise) with a big sigh of relief.
Presently, we’re all faced with this question: Where do we go from here?
One thing is certain: the mortgage industry will be on the front line to assist homeowners in times of need. Families nationwide are reevaluating their financial positions and mortgage companies have an ongoing opportunity to ease financial concerns for millions of Americans. With historically low rates, streamlining into a lower rate mortgage means more money in American families’ pockets every month. Cash-Out options give homeowners the extra cushion they need to stay comfortable as the economy recovers and retirees can tap into the equity of their homes to supplement investment income shortcomings.
All this to say – This storm will pass. What you do today affects your business 6 to 12 weeks from now. That’s May, June and July. So remember, marketing today creates your loan volume for the summer. If you hold off getting new leads now, you’ll be shooting yourself in the foot this summer.