With COVID-19 it’s important NOW more than ever before to continue marketing and generating qualified leads.
Mortgage companies and loan officers have the unique opportunity to help ease financial concerns for millions of Americans. People are turning to the equity in their homes now more than ever to help navigate their financial future in this time of uncertainty. Refinancing a mortgage not only locks in a low rate and helps save on the monthly payment, but even more importantly for many right now it provides the opportunity to tap into their equity and get much needed cash. This can offer homeowners tremendous financial relief amid great economic uncertainty.
Here are 8 IMPORTANT THINGS to remember as a Loan Officer during the Covid-19 Pandemic:
As a Loan Officer, your customers need you NOW more than ever before. This is the best time to launch a direct marketing lead generation campaign, not just for your business but for your customers’ financial futures. Don’t avoid mailing the areas hardest hit – it’s places like these that actually have the most need and desire for your services. Mortgage Professionals who are currently investing more in their marketing efforts are seeing an overall spike in refinance applications and are building life long relationship with their new and existing customers by saving them money, restructuring debt and offering cash in hand to help them navigate these uncertain times.
Camber Marketing Group can help you target your ideal customer, grow your book of business and protect your pipeline and portfolio with 24/7 monitoring. Camber can also seamlessly route calls to any numbers you provide, no matter what location you are working from. Let us help you execute a proven and successful marketing campaign so you can focus on what’s important, helping your customers with their financial futures and staying in business!