Burned through your referral base – now what?

January 12, 2021

The entire mortgage industry can agree – 2020 was one of the most successful years in history for those offering mortgage products and services.  Loan officers used the historic low rates to help their current clients refinance home mortgages, saving them money and in-turn earning referrals from happy customers. Now, however, with referral bases drying up and experts predicting rising rates in 2021, it’s time for mortgage companies to start thinking about how they will keep the momentum of 2020 going throughout this new year. Read more

Refinance Activity up 105% over last year

December 21, 2020

The Mortgage Bankers Association has reported that after two weeks of decreases in mortgage applications, applications just increased 1.1% during the week of December 6-11, 105% higher than this same week one year ago. Mortgage rates have now set a 15th record low for 2020. Read more

Cold Calling Scripts – DON’T EVEN BOTHER!

December 4, 2020

Most mortgage professionals would rather do just about anything than cold call a mortgage lead list – frankly, we don’t blame them! With the abundance of marketing possibilities available these days & the mortgage industry booming, why would any successful mortgage professional spend time cold calling? Read more

With COVID-19 it’s important NOW more than ever before to continue marketing and generating qualified leads

March 30, 2020

Mortgage companies and loan officers have the unique opportunity to help ease financial concerns for millions of Americans.  People are turning to the equity in their homes now more than ever to help navigate their financial future in this time of uncertainty.  Refinancing a mortgage not only locks in a low rate and helps save on the monthly payment, but even more importantly for many right now it provides the opportunity to tap into their equity and get much needed cash.  This can offer homeowners tremendous financial relief amid great economic uncertainty.
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How to Build Your Loan and Realtor Pipeline

February 28, 2020

When rates tick upwards, purchase business remains consistent. One of the easiest, most profitable ways to build your mortgage business is through direct mail marketing. Direct mail offers the opportunity to build your loan pipeline and your realtor referral base at the same time.

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