The entire mortgage industry can agree – 2020 was one of the most successful years in history for those offering mortgage products and services. Loan officers used the historic low rates to help their current clients refinance home mortgages, saving them money and in-turn earning referrals from happy customers. Now, however, with referral bases drying up and experts predicting rising rates in 2021, it’s time for mortgage companies to start thinking about how they will keep the momentum of 2020 going throughout this new year. Read more
Refinance Activity up 105% over last year
The Mortgage Bankers Association has reported that after two weeks of decreases in mortgage applications, applications just increased 1.1% during the week of December 6-11, 105% higher than this same week one year ago. Mortgage rates have now set a 15th record low for 2020. Read more
Record Originations in Q2 – expect even more to come
There has been a record $1.1 trillion in first lien originations in the second quarter of 2020 alone. These record breaking numbers have tested mortgage professional’s capacities in ways they haven’t seen before, but Read more
Rates at 50 year lows – The time to increase marketing efforts is NOW
For the first time since 1971, rates have dipped below 3%. The 30-year fixed-rate mortgage averaged 2.98% for the week ending July 16, down five basis points from the previous week, according to Freddie Mac. And the 15-year fixed-rate mortgage dropped three basis points to an average of 2.51%. Read more
Top 5 Tips for Direct Mail
We recently asked our top strategy and account managers, “What are the most important guidelines for success you give your clients when they are active in an inbound lead campaign?”.
Here are the 5 top tips from Camber’s expert team to keep your direct mail campaigns as successful as possible so you can focus on closing more loans than ever!
With COVID-19 it’s important NOW more than ever before to continue marketing and generating qualified leads
Mortgage companies and loan officers have the unique opportunity to help ease financial concerns for millions of Americans. People are turning to the equity in their homes now more than ever to help navigate their financial future in this time of uncertainty. Refinancing a mortgage not only locks in a low rate and helps save on the monthly payment, but even more importantly for many right now it provides the opportunity to tap into their equity and get much needed cash. This can offer homeowners tremendous financial relief amid great economic uncertainty.
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10 Reasons Why Direct Mail Marketing to Millennials Works
When most of us think of the Millennial Generation, we picture digitally obsessed young adults who are glued to their screens. Most marketers would think the best way to advertise to this generation is via social media and digital inboxes. However, when it comes to marketing to Millennials, targeted marketing using printed postal mail is the way to go!