Customer Retention in a Refi-Ready Atmosphere

October 7, 2019

With mortgage rates plummeting so quickly, millions of homeowners could benefit from refinancing their home. The average rate of a 30-year fixed mortgage has hit three-year lows, this means that approximately 8.2 million borrowers could refinance at a lower rate, making this the largest group of refi-eligible borrowers since 2016.

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Direct Mail Campaigns

June 18, 2019

Direct marketing has long been a successful tool in a marketer’s belt. In today’s technical world, many people may still wonder, “Why send direct mail when you have the advantage of online advertising, social media, and other avenues?” While these marketing strategies work for many industries, things tend to work differently in the mortgage industry. The benefits of adding a direct mail component to a company’s advertising budget can help take business to the next level.

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Successful Direct Mail Marketing

April 4, 2019

The success or failure of a direct mail marketing campaign depends on several components. To start, if you are not sending the right message to the right people, you could be wasting your marketing dollars. You must have a fresh, well-targeted database of potential customers to match your ideal message in order for a mortgage marketing campaign to work.

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