When rates tick upwards, purchase business remains consistent. One of the easiest, most profitable ways to build your mortgage business is through direct mail marketing. Direct mail offers the opportunity to build your loan pipeline and your realtor referral base at the same time.
The most efficient way to spend your marketing dollars is by using a targeted lead generation strategy. What strategies are you currently using to reach your ideal customer? – Internet leads? Live Transfers? Spray and pray? Cold calling? All of these strategies work, but which works best? The answer – NONE of them!