Customer Retention in a Refi-Ready Atmosphere

October 7, 2019

With mortgage rates plummeting so quickly, millions of homeowners could benefit from refinancing their home. The average rate of a 30-year fixed mortgage has hit three-year lows, this means that approximately 8.2 million borrowers could refinance at a lower rate, making this the largest group of refi-eligible borrowers since 2016.

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Direct Mail Campaigns

June 18, 2019

Direct marketing has long been a successful tool in a marketer’s belt. In today’s technical world, many people may still wonder, “Why send direct mail when you have the advantage of online advertising, social media, and other avenues?” While these marketing strategies work for many industries, things tend to work differently in the mortgage industry. The benefits of adding a direct mail component to a company’s advertising budget can help take business to the next level.

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10 Reasons Why Direct Mail Marketing to Millennials Works

May 20, 2019

When most of us think of the Millennial Generation, we picture digitally obsessed young adults who are glued to their screens. Most marketers would think the best way to advertise to this generation is via social media and digital inboxes. However, when it comes to marketing to Millennials, targeted marketing using printed postal mail is the way to go!

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Targeting Your Ideal Prospect

March 11, 2019

The most efficient way to spend your marketing dollars is by using a targeted lead generation strategy.  What strategies are you currently using to reach your ideal customer? – Internet leads? Live Transfers? Spray and pray? Cold calling?  All of these strategies work, but which works best? The answer – NONE of them!

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Direct Mail Isn’t Dead

February 15, 2019

In the digital age many wonder why send traditional mail when we have a plethora of digital resources at our fingertips? Direct mail marketing may feel outdated, but it outperforms all digital channels combined by nearly 600%[1] and nearly 77% of consumers state they sort through their physical mail as soon as it is received.[2]

Those stats alone should be convincing, but if not, read on:

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