Stefanie Lukasik No Comments

In the digital age many wonder why send traditional mail when we have a plethora of digital resources at our fingertips? Direct marketing may feel outdated, but it outperforms all digital channels combined by nearly 600%[1] and nearly 77% of consumers state they sort through their physical mail as soon as it is received.[2]

Those stats alone should be convincing, but if not, read on:

Personal

Recipients have stated in multiple studies that they pay more attention to mail pieces that are personalized. Camber Marketing Group personalizes each letter in your campaign & provides you all the information needed in order to deliver the warmest leads possible. 84% reported that personalization made them more likely to read a direct mail piece[3]


Tangible

Direct Mail is the only media channel that physically allows you to place your message in your customers’ hands. With physical ads becoming rare in this electronic age, people are more likely to react to something tangible. 70% of consumers prefer traditional mail vs digital[4]


Trackable

Direct mail is entirely measurable from time of mailing through time of delivery and resulting response. Your campaign will be assigned dedicated toll-free numbers to direct inbound response calls through Camber’s exclusive online portal giving you access to enhanced real-time call metrics and analytics.


Delivers a Great ROI

Direct mail as a vehicle to deliver leads, is just one element of an integrated system you must have in place to maximize your profitability and ROI. Your campaign with Camber gives you the toolset you need to fully implement this profitable lead generation system. 250% average increase in response rate with Camber vs industry average.

98% of people reporting that they check their physical mailboxes daily[5] while allowing their email inboxes to accumulate thousands of unread messages, it’s a no-brainer that traditional mail is a valuable resource to connect with your audience.

*1 Source: DMA Response rate report. 2 Source: Epsilon. 3 Source: FORBES. 4 Source: Compu-Mail. 5 Source: USPS